Brand & Visual Design
We created a campaign website that brings together candidate background, campaign messaging, issue content, and participation pathways in a clear digital structure. The live site presents David Russ’ congressional campaign alongside his prior experience as Mayor of Dundee, business background, campaign principles, and contribution pathways.
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Project Overview
The project needed to communicate background, campaign themes, policy material, and calls to action without forcing visitors through a long linear narrative.
We designed a structure that gives the candidate story enough depth while keeping campaign actions and key messages visible.
Balance detailed biography with concise campaign communication.
Give issue and values content clear visual hierarchy.
Keep campaign participation accessible throughout the site.
Candidate story and campaign content are separated into digestible modules.
Strong typography and section hierarchy make long-form content easier to scan.
Donation and participation moments are integrated without interrupting the informational flow.
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