Brand & Visual Design
We partnered with the Dr. Kahl campaign to develop a complete digital campaign presence that combined brand identity, website design, web development, campaign funnels, lead capture, lead magnets, and automated supporter follow-up. The live campaign includes structured volunteer intake, event RSVPs, contact capture, SMS consent, campaign updates, and donation pathways, making the digital experience part of the wider campaign operation rather than just an informational website.
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Timeline
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Project Overview
The digital system needed to help different visitors move naturally toward the next relevant step, whether that meant learning about the candidate, registering for an event, volunteering, joining campaign communications, or contributing.
We designed the website and supporting funnels as one connected journey, with campaign forms and follow-up systems helping move supporters from interest into participation.
Support multiple campaign actions without overwhelming visitors with competing calls to action.
Capture useful supporter information through volunteer, event, and contact experiences.
Reduce manual follow-up by connecting campaign interactions to structured communication flows.
Clear campaign pathways for biography, platform, events, volunteering, contact, and donations.
Structured forms designed to collect useful information such as location, interests, availability, campaign experience, and SMS preferences.
Funnel and automation logic built around campaign engagement points, allowing follow-up to continue after a visitor completes an action.
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Our Process
Mapped the campaign’s audiences, content priorities, and major visitor intents.
Established the visual direction, page hierarchy, and campaign interaction patterns.
Built the responsive website and translated the brand system into reusable digital components.
Refined content states, responsiveness, and campaign action paths before release.
Key Features

The volunteer experience goes beyond basic name and email capture, collecting campaign interests, availability, location, and preferred ways to help.

Event pages include dedicated registration flows with contact capture and optional SMS permissions.

Supporting campaign offers and capture points give visitors lower-friction ways to enter the campaign ecosystem.
Captured supporter information can move into structured follow-up rather than depending entirely on manual outreach.
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