Brand & Visual Design
HM Store
We worked on HM Store to create a polished retail interface built around clarity, visual rhythm, and interaction. The experience combines strong UI structure with microinteractions, iconography, data-led elements, and gesture-based patterns designed to make browsing feel more fluid.
Client
HM Store
Industry
Fashion Retail
Timeline
01
Year
2024
Project Overview
Designing a retail interface that feels fast, visual, and easy to explore
HM Store needed a digital interface that could balance product presentation with usability.
The design direction focused on creating a clean visual system while introducing microinteractions and gesture-based UI patterns that make the experience feel more responsive and engaging.
Using component-based design and motion principles, we created a foundation that could stay consistent across screens while still giving the interface personality.
The interface needed to feel visually engaging without making the shopping experience harder to use.
- 01
Create a strong visual hierarchy for a product-led retail experience
- 02
Keep interactions consistent while introducing motion and gesture patterns
- 03
Build a reusable UI structure that could support future screens and content
We created a component-led interface system with a focus on interaction, visual consistency, and intuitive navigation.
- 01
Reusable components for faster, more consistent UI design
- 02
Microinteractions and motion principles to make key actions feel more responsive
- 03
Color, iconography, and layout decisions tested around clarity and brand expression
Gallery
A closer look
Our Process
From concept to completed UI in one focused design sprint
Structure
Defined the core interface hierarchy and reusable screen patterns
Visual Direction
Established layout, color, typography, iconography, and component behavior.
Interaction
Applied motion design principles and microinteractions to key UI moments.
Refinement
Reviewed component consistency and polished the final interface in Figma.
Key Features
What we built
Microinteractions
Small interaction details designed to make actions feel more responsive and intentional.
Component-Based UI
Reusable Figma components that help maintain visual consistency as the experience grows.
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