Brand & Visual Design
We created a complete campaign experience for Mark Norman that combined brand identity, responsive web design, development, lead capture, funnels, and automated engagement flows. The live site includes volunteer applications, direct-question submissions, campaign contact forms, SMS consent, event and campaign update permissions, and participation pathways, supporting a broader digital engagement system around the campaign.
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Project Overview
Mark Norman’s campaign included multiple ways for people to engage.
Some visitors wanted to understand the candidate. Others wanted to volunteer, ask a question, contact the campaign, or receive updates.
Our work connected those different experiences into a structured digital system, using targeted forms, campaign funnels, and follow-up pathways so each visitor could enter through the action most relevant to them.
Support several different forms of engagement without forcing everyone through one generic campaign form.
Collect enough information to make supporter follow-up more useful and organized.
Connect campaign questions, volunteering, contact, and communication permissions into a more consistent experience.
Dedicated flows were created around volunteering, direct questions, contact, and campaign participation.
Forms collect useful segmentation information including ZIP code, county, interests, availability, and communication preferences.
Automation and funnel logic support post-submission communication and campaign follow-up.
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Key Features

A detailed volunteer flow lets supporters choose from activities including phone banking, door knocking, events, digital support, fundraising, and other roles.

The dedicated question experience collects contact details, location, topic, and the visitor’s question, creating another structured campaign entry point.

Contact and engagement forms include explicit SMS consent controls for campaign updates, event invitations, volunteer opportunities, and fundraising communications.

Campaign resources and targeted entry points were designed to support continued engagement beyond the first website visit.
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