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Northwest Oregon PAC

Brand & Visual Design

Northwest Oregon PAC

We partnered with Northwest Oregon PAC to create more than a public-facing website. The project brought together brand identity, UX strategy, web development, lead capture, campaign funnels, lead magnets, and automated follow-up into one connected digital ecosystem. The goal was to create a platform that could support long-term organizational growth, candidate activity, events, supporter engagement, fundraising, and future campaign cycles without relying on disconnected tools or one-off pages.

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Client

Northwest Pac

Industry

Campaign PAC

Timeline

1 Month

Year

2026
Northwest Oregon PAC

Project Overview

One platform for awareness, engagement, and follow-up

Northwest Oregon PAC needed a digital presence that could do more than explain who the organization is.

It needed to help turn website traffic into identifiable supporters, move visitors toward the right next action, and create repeatable journeys for different campaign needs.

Our work connected the public-facing website with dedicated funnels, lead magnets, capture points, and automated follow-up so the digital experience could continue after someone left the page.

The Challenge
  • 01

    Create a long-term organization platform that could support changing campaigns, candidates, events, and initiatives.

  • 02

    Turn passive website traffic into structured supporter and lead journeys.

  • 03

    Connect lead capture, follow-up, and campaign actions without making the public website feel overly complicated.

Our Solution
  • 01

    A scalable website system built around organizational content, events, candidates, fundraising, and supporter participation.

  • 02

    Dedicated campaign funnels and lead magnets created around specific engagement goals instead of routing every visitor through the same path.

  • 03

    Automated follow-up flows helped continue the relationship after form submissions and campaign interactions.

Gallery

A closer look

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Key Features

What we built

Campaign Funnel System
01

Campaign Funnel System

Dedicated paths designed around specific campaign objectives rather than relying on a single generic contact page.

Lead Magnet Experiences
02

Lead Magnet Experiences

Purpose-built resources and capture points designed to give visitors a reason to engage before making a larger commitment.

Automated Follow-Up
03

Automated Follow-Up

Form and funnel submissions connected to structured communication sequences, reducing the need for every follow-up to happen manually.

Reusable Campaign Infrastructure
04

Reusable Campaign Infrastructure

The system was designed to support new initiatives and campaign cycles without rebuilding the digital foundation each time.

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