Brand & Visual Design
Randall Fryer for Oregon
We partnered on the Randall Fryer campaign to create a digital system for his campaign that combined brand identity, campaign website design, development, funnel creation, lead magnets, and automated engagement. Rather than treating the website as a static campaign brochure, the experience was structured to give visitors multiple ways to enter the campaign ecosystem and continue the relationship beyond their first visit.
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Client
Randall Fryer
Industry
Political Campaign
Timeline
2 Months
Year
2026
Project Overview
Moving visitors from campaign interest into structured engagement
Campaign audiences arrive with different levels of intent.
Some are simply researching the candidate. Others are ready to volunteer, ask a question, attend an event, or receive updates.
The project was designed around those different entry points, connecting the public website to focused funnels, lead magnets, and automated follow-up so engagement could continue beyond the initial page session.
- 01
Turn a content-rich campaign website into a more active supporter-acquisition system.
- 02
Give different visitor types relevant ways to engage without cluttering the main experience.
- 03
Reduce reliance on manual follow-up after supporters submit information.
- 01
Campaign-specific funnels were created for different levels of supporter intent.
- 02
Lead magnets and targeted forms gave visitors lower-friction entry points into the campaign.
- 03
Automated follow-up helped maintain engagement after form submissions and other conversion events.
Gallery
A closer look
Key Features
What we built
Campaign Funnel Architecture
Separate journeys were designed around different supporter actions rather than treating every conversion as the same.
Lead Magnet Creation
Focused campaign resources helped capture visitors who were interested but not yet ready for a larger commitment.
Structured Lead Capture
Forms and campaign entry points were designed to collect information useful for future communication and segmentation.
Automated Follow-Up
Follow-up sequences helped continue campaign communication after the initial conversion.
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