Web Development
Agency 1776
We partnered with Agency 1776 to design and build three website experiences for its core audiences: businesses, politicians or candidates, and nonprofits. Rather than forcing three very different audiences into one generic site, we created separate experiences under one shared brand system, allowing each audience to see messaging, services, pricing, and calls to action shaped around their needs.
Client
Agency 1776
Industry
Marketing · Business Services · Political Campaigns · Nonprofit
Timeline
15 Days
Year
2026
Project Overview
One brand, three audiences, three focused digital experiences
Agency 1776 serves three very different types of clients. A business owner evaluating growth services has different priorities from a political candidate building a campaign presence, and both need something different from a nonprofit organization.
The challenge was not simply to create three websites.
It was to design a shared digital system that could keep Agency 1776 recognizable while allowing each audience to have its own messaging, structure, services, and conversion journey.
Agency 1776 needed to speak to three different markets without weakening the clarity of any one offer.
- 01
Separate three distinct audience propositions while keeping them visibly connected to one Agency 1776 brand.
- 02
Create website structures that could accommodate different services, messaging, pricing, and visitor expectations.
- 03
Build a consistent responsive system that could scale across all three sites without making them feel duplicated.
A multi-site design and development system built around shared brand recognition and audience-specific journeys.
- 01
Three dedicated website experiences for Business, Politicians or Candidates, and Nonprofit audiences
- 02
A shared visual foundation keeps navigation, typography, interaction patterns, and brand recognition consistent across the ecosystem.
- 03
Each site uses its own content hierarchy and conversion path, allowing the messaging to speak directly to the audience rather than relying on one generic services page.
Gallery
A closer look
Our Process
From one agency brand to three complete website experiences
Audience Strategy
Defined the needs, expectations, and conversion goals of Agency 1776's three core audience groups.
Experience Architecture
Created a shared structural system while giving each audience its own information hierarchy and website journey.
Design & Development
Designed and built all three websites using a common brand foundation with audience-specific layouts, content, and calls to action.
Responsive Refinement
Tested navigation, content hierarchy, interaction patterns, and responsive behavior across the full three-site ecosystem.
Key Features
What we built
Three-Site Brand Ecosystem
Business, Political, and Nonprofit visitors each receive a dedicated website experience instead of being routed through one generic site.
Shared Brand Framework
Consistent navigation, typography, visual language, and interaction patterns keep the three sites connected under Agency 1776.
Audience-Specific Conversion Journeys
Each site can present different services, pricing, content priorities, and calls to action based on the visitor it serves.
Scalable Design System
The shared system makes it possible to maintain consistency while allowing each website to evolve independently.
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Nanolix Digital is a UI/UX design agency and web development company delivering custom digital solutions, professional website design, brand identities, and digital products for growth-focused businesses.
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